Tiktok Ban in India: Who is the biggest beneficiary?
Now that Tiktok has been banned by the Indian Government, citing privacy issues, it is obvious that the ByteDance, the parent company is set to lose millions since India was the largest user base. While the timing of the ban did coincide with the Chinese aggression at the LAC, it had nothing to do with it! otherwise, it would have been very difficult for the Indian government to justify the ban to its own citizens. Thanks to Chinese aggression, India had all the reasons to go ahead with the ban, something which has been backed by majority Indians including many creators.
Going by the Telecom ministers tweet, this ban was in place to secure the private data of Indians from going into the wrong hands.
However, there are few events that took place which is like a jigsaw puzzle, when seen together will make more sense and give us the larger picture of what really is happening.
In Jan last year, Mukesh Ambani gave a statement at Vibrant Gujrat summit, that data must reside locally and not go in the hands of "foreigners". In April 2020, Jio and Facebook enter into a deal, where FB buys almost 10% stake in Jio for a whopping 45K crores! This deal was basically to synergize the huge data bank that both Jio, which is the largest operator with 40 crore user base, and Facebook which has deep penetration in the subcontinent. Both companies can now synergize their data bank to achieve far greater monetary objectives, especially with Facebook having the knowhow of app development and execution along with its current suite of apps.
However, there was one roadblock to this synergy - TIKTOK!
Crores of Indians were hooked to Tiktok, which had even surpassed YouTube and in record time. Now that Tiktok is out of the way, users and creators will be forced to look for alternatives or move their content or screen time to existing apps such as Instagram or Facebook - which is again part of Facebook. It might not be surprising if Facebook decides to tweak Instagram altogether on the lines of Tiktok, there are some tweaks to Facebook that are already rolled out, or come up with an entirely new app on the lines of Tiktok.
Jio with its huge user base, will onboard merchants to its online payment platform, Jiomoney or leverage Whatsapp pay which is all set to be rolled out in India.
This is just not the end of it, the news is afloat that the US is also set to ban Chinese apps including Tiktok - in a sudden realization for its citizen's privacy concerns!
All in all, Tiktok ban will eventually benefit two big corporates - Reliance Jio and Facebook
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